Interstate requested approval for nine outdoor advertising signs along U.S. Interstate-295, a major transportation corridor. The township then adopted an ordinance prohibiting billboards. The district court dismissed a constitutional challenge. The Third Circuit affirmed. A reasonable fact-finder could not conclude that there was an insufficient basis for the township’s conclusion that its billboard ban would directly advance its stated goal of improving the aesthetics of the community. The fact that Interstate will not be able to reach the distinct audience of travelers that it desires to target does not mean that adequate alternative means of communication do not exist. The Supreme Court has acknowledged that complete billboard bans may be the only reasonable means by which a legislature can advance its interests in traffic safety and aesthetics.
Interstate Outdoor Advertising, L.P. v. Zoning Bd., Twp of Mount Laurel
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